Post by tonima5 on Jan 18, 2024 14:31:16 GMT 6
Due to worldwide digitalization. According to a survey, almost 80% of American and European shoppers dive online before going to the store. There they read reviews, study the assortment in advance, and keep an eye on discounts and sales. At the same time, 70% of users do not open everything that is below the 5th link in the search results. To get into the top 5, a business invests inpromotion of an English-language website. What does this give? More visitors. The maximum amount of traffic is received by the one who managed to get to the first page of the search results. In the United States, local search is popular (when a person searches on the Internet to find which store is closest to him). For this reason, even offline supermarkets have websites here. The ability to promptly inform visitors about promotions .
A significant part of the population of the United Email Marketing List States and Western Europe purchases exclusively at sales. Having a website, you can notify about promotions in the appropriate section. Why does foreign offline business need SEO? Buyer trust. Abroad, Google algorithms are preferred. If the world search engine decided to rank your page up, it means you can really be trusted. Saving your marketing budget. Visitors come on their own by entering a query through the Google search bar. The site owner does not need to pay for such transitions, which cannot be said about contextual advertising. The latter brings the first customers instantly, but every click costs money. Features of the retail niche abroad Supermarkets in the USA and Western Europe are radically different from domestic retail. Here are a few main features. Quality of service . Everything is thought out to the smallest detail: often in stores you can find carts with a supermarket map and a compartment for dogs, machines for dispensing bread (as a result, no one touches it with their hands again), machines for grinding coffee beans. Discount cards and bonuses .
In addition to discounts, foreign retailers often offer additional little things for loyalty (for example, free espresso when purchasing a certain amount). Environmental trends . No polyethylene! If you forgot your grocery store, a supermarket in Germany is more likely to offer you a cardboard vegetable box than a bag. In foreign retail, you can often find promotions related to reasonable consumption (for example, a free box of greens that have lost their marketable appearance, which can be taken away for pets). Features of the retail niche abroad Friendly towards children . If a child is capricious and does not allow his parents to calmly choose food, he will be offered a free banana, sausage or piece of cheese. Sales and discounts up to 80% on products with expiring dates . Part of the population constantly monitors such promotions and replenishes stocks exclusively at a reduced price. In the USA and Western Europe, it is customary to purchase groceries and everyday goods rarely and for a long time. At the same time, most supermarkets have an incredibly wide assortment: several rows of shelves are dedicated to one item. One of the American malls states: “If you don’t know what you want, come to us. We have it." Differences between foreign SEO for retail .
A significant part of the population of the United Email Marketing List States and Western Europe purchases exclusively at sales. Having a website, you can notify about promotions in the appropriate section. Why does foreign offline business need SEO? Buyer trust. Abroad, Google algorithms are preferred. If the world search engine decided to rank your page up, it means you can really be trusted. Saving your marketing budget. Visitors come on their own by entering a query through the Google search bar. The site owner does not need to pay for such transitions, which cannot be said about contextual advertising. The latter brings the first customers instantly, but every click costs money. Features of the retail niche abroad Supermarkets in the USA and Western Europe are radically different from domestic retail. Here are a few main features. Quality of service . Everything is thought out to the smallest detail: often in stores you can find carts with a supermarket map and a compartment for dogs, machines for dispensing bread (as a result, no one touches it with their hands again), machines for grinding coffee beans. Discount cards and bonuses .
In addition to discounts, foreign retailers often offer additional little things for loyalty (for example, free espresso when purchasing a certain amount). Environmental trends . No polyethylene! If you forgot your grocery store, a supermarket in Germany is more likely to offer you a cardboard vegetable box than a bag. In foreign retail, you can often find promotions related to reasonable consumption (for example, a free box of greens that have lost their marketable appearance, which can be taken away for pets). Features of the retail niche abroad Friendly towards children . If a child is capricious and does not allow his parents to calmly choose food, he will be offered a free banana, sausage or piece of cheese. Sales and discounts up to 80% on products with expiring dates . Part of the population constantly monitors such promotions and replenishes stocks exclusively at a reduced price. In the USA and Western Europe, it is customary to purchase groceries and everyday goods rarely and for a long time. At the same time, most supermarkets have an incredibly wide assortment: several rows of shelves are dedicated to one item. One of the American malls states: “If you don’t know what you want, come to us. We have it." Differences between foreign SEO for retail .